So you have a website and want to start a blog?
Nowadays, it’s fairly simple to create a blog. Blogging can be used as a great marketing tool and with good consistency it can even become a great source of income.
However, if you want to build a successful and profitable blog, you need to set yourself on the right path.
Every blogger needs to follow an effective publishing routine. In this short series of promoting your blog post, I’ll explain about things that must be done before publishing a blog. In the next article, I will focus on things that must be acted upon after publishing the blog to reach its optimal position.
Target Specific Keywords
Keywords matter because Google can comprehend words. I use SEMrush and Google Keyword Planner to choose targeted keywords that are relevant to my article.
I interweave these keywords and add them to my blog post title, the post description, and the permalink. Sometimes I even try to introduce these keywords in my subheadings. Install Yoast SEO Plugin to your blog and it will give you a complete perspective on various aspects of SEO.I use SEMrush and Google Keyword Planner to choose targeted keywords that are relevant to my article. Click To Tweet
Write Captivating Headlines
Your headlines can make or break the article. An attractive headline is worthy enough to generate a click, so make sure your title lives up to this expectation. You can use a free tool from CoSchedule – Headline Analyzer, which gives a thorough analytical score of your headline.
Make Blog Post Concise
While I encourage all my readers to write long-form content as ‘skyscraper articles’ provides the audience with in-depth value, helps in SEO ranking and improves social shares for the blog. However, don’t write overtly convoluted sentences or be repetitive with writing redundant words. I suggest keeping paragraph short (<3 sentence)
Write An Excerpt
Writing an excerpt allows users to display more content in less space. This way it gives my new readers to have a look at multiple articles in one go at my homepage.
You can manually write your excerpts with the default limit of 55 words, but this limit can be changed. Or you can also use an incredible WordPress blogging plugin called Advanced Excerpt.
Create An Accompanying Horizontal Image
Creating a horizontal image allows your content to be more shareable on Facebook and Twitter.
Here’s an example from my recent post – every time when someone tweets or shares your article on Facebook, people are more likely to read and engage with it when it is accompanied with an appealing image.
The dimensions I use areCreating a horizontal image allows your content to be more shareable on Facebook and Twitter. Click To Tweet
Create An Accompanying Vertical Image
Vertical images work suitably for Pinterest. Remember, the longer the better.
Add Tweet Blurbs/Other Call-To-Action buttons To Drive Traffic To Your Blog
Depending on your niche and how the audience engages with your articles, you can add tweet boxes in the blog post.
You can also include a magnetic call to action at the end of your blog to engage readers, thus providing them more value and getting them subscribed for newsletter.
Interlink It To Other Posts
Interlinking means when you link one of your own pages to another internally within the website.
Since you’re in charge of your website, you can control its whole interlinking structure. This is important for your traffic as search engines work in such a manner.
If you want search engines to rank every page of your blog, you need to make sure they’re able to find every page.
The reason for this arrangement is, search engines use a little software program called “spiders” or “bots”. They trawl around the web following links and “indexing” all the content of web pages.
When your site is internally linked well, it makes it easier for these spiders to index every page of your blog.
Keep Upgrading Your Content
Updating your old blog posts can help in earning more traffic, social media shares and even make your website some extra money.
This works because Google values freshness. The search engine knows that for some queries, searchers are actually looking for latest information available.
Compress Your Images
Images downloaded from stock photo websites or from your camera are too big to be uploaded on your blog (plus, you don’t need a 4000-pixel image anyway). You must always compress your images, for not doing so will slow down your blog.
To resize the image in a smaller format you can use tools like Photoshop or a free website like BeFunky. I personally recommend sizing the image down to less than 1,000 pixels in width is a good idea.
Once you have your image in smaller size, the next step is to compress it.
When you compress the images, you’re making the file size smaller without compromising the quality of the image.
I use TinyPNG which easily compresses images. You simply need to drag and drop your image onto the screen and download the final file.
Now rejoice, your images are in perfect size and ready to be uploaded to your blog without making it load slow.Images downloaded from stock photo websites or from your camera are too big to be uploaded on your blog. You must always compress your images, for not doing so will slow down your blog. Click To Tweet
There you go – my 10 tips for you BEFORE you publish your next blog post.
- Target Specific Keywords
- Write Captivating Headlines
- Make Blog Post Concise
- Write An Excerpt
- Create An Accompanying Horizontal Image
- Create An Accompanying Vertical Image
- Add Tweet Blurbs/Other Call-To-Action buttons To Drive Traffic To Your Blog
- Interlink It To Other Posts
- Keep Upgrading Your Content
- Compress Your Images
Are there any other things that you do before hitting the publish button and weren’t mentioned here. Let me know in the comments below.
You may also like this bonus checklist I’ve made for you. If you’re a blogger, you genuinely need this!