10 Backlink Checker Tools You Should Know As An SEO Expert In 2018

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Finally, you have got a stunning website but the problem is you’re having a difficult time deciding which is the best backlink checker tool that you must use to raise your page rank and get better visibility in search results.

One of the best ways is to check out your competitors and see how they are getting their backlinks.

Well, now if you’re still stuck what’s best for your website, you can wash away that confusion because in this article I’ll help you review the best search engine optimisation tools according to your requirements.

Here are the best backlink checker tools for 2018 (as per our testing):

1. SEMrush

screenshot of SEMrush website

SEMrush is a highly robust SEO tool. By using SEMrush you not only get to check backlinks for your own website but can even check backlinks of your competitor’s website. Before I discuss more details regarding the backlink checking feature of SEMrush, let me tell you that it’s not a free tool. However, you can avail SEMrush for free for a period of 14 days.

If you want to increase your website traffic organics, it is crucial to channelize the traffic from search engines. You also need to research laboriously the profitable high-performance keywords.

Furthermore, it also helps you with a Site Audit, which gives a website SEO analysis report and thus assists in finding and fixing on-site issues whilst boosting SEO-optimization.

SEMrush is very simple to use even if you are new to SEO. Let’s say, you want to find the details of neilpatel.com website.

Then you just have to visit SEMrush and log in with your email and search #### in the search bar. The system then provides you with the details of the site and you can proceed with what you wish to check.

neil patel website stats by SEMrush

From the above image, you can see the approximate amount of traffic and backlinks. Additionally, if you want to check more in-depth details of each backlink you can click on the backlink number and it will display the details.

Competitor Research, Keyword Ranking, and Backlink Analysis are one-of-a-kind features you’ll find in this single backlink checker tool. This tool is wired with the API called SEMrush API Intelligence and its Webcrawler called SEMrush Bot.

SEMrush has a database of more than 120 million keywords along with 46 million domains which overtake many online checker tools in performance. Click To Tweet

2. Ahrefs Backlink Checker

screenshot of Ahrefs backlink checker tool

Just like SEMrush, Ahrefs also has a huge assortment of SEO tools which can be useful to boost your search results and overall website sales.

Ahrefs has the BIGGEST and accurate database of live backlinks and it gets updated every fifteen minutes.

This tool crawls over 5 billion web pages on a daily basis and it is used by over 600,000 people worldwide for their SEO objectives.

If your main goal is finding link building opportunities and a complete backlink analysis, no other tool comes closer to Ahrefs.

Ahrefs comes packed with features like site explorer, Content Explorer, and Keyword explorer. It also offers to monitor the growth of your website with a monthly report, thus you can keep a tab on your progress, making improvements to your website with SEO-friendly suggestions.

The tool has a web crawler named as AhrefsBot. The related API is called Ahrefs API.

Ahrefs tool is predominantly used for one purpose: to build quality backlinks and find unlimited link building opportunities. Click To Tweet

Pricing of Ahrefs

Currently, Ahrefs offers 4 pricing plans and they are listed below:

  • Lite ($99 per month)
  •  Standard ($ 179 per month)
  • Advanced ($399 per month)
  • Agency ($999 per month)

All the above pricing plans include a 14-day FREE trial which you can get it from here.

3. LinkMiner

screenshot of Linkminer tool from its website

LinkMiner, created by the Mangools team is another stunning backlink checker tool that will help you replicate the best links of your competitors’ site.

The LinkMiner’s tools offer you all the sophisticated features that evaluate the overall link power with Citation flow, Trust flow, Do follow vs. No-follow links and other metrics of the competitor’s backlinks.

Thus, LinkMiner helps you gather all the data of your competitor’s link profile so you can replace them for your site and improve it’s overall ranking

Mangools offers you another cool tool called KWFinder to maximize your SEO traffic. It is one of the slickest and widely used keyword analysis tools.

4. MOZ Open Site Explorer

screenshot of moz link explorer


MOZ is a name synonymous with SEO. And it’s not a surprise that they are one of the most recognized backlink checkers in the market. What sets MOZ apart from its competitors is the sheer number of tools you get with its paid version of $99 per month.

The tool has its web crawler named as Rogerbot. This tool is capable of comparing 2 or more domains.

Moz gives all the backlinks with domain authority, page authority, do follow/no follow and Moz rank. Click To Tweet

The best part of Moz is it gets you succeeding with your organic SEO efforts. With this tool, you further optimize your SEO as it gives you data on Rankings, Page Optimization, Site Crawl, and Link Metrics.

With Moz, you can check the backlinks of other competitors as well. However, this feature has a limited functionality in the free version and thus does not give complete results.

5. OpenLink Profiler

screenshot of openlinkprofiler SEO tool

OpenLink Profiler has the largest database of freshest backlinks to a site which counts to a massive number of 2,00,000 backlinks to a domain.

The USP of OpenLink Profiler is that they display links that are active in the last 90 days only, meaning you don’t have to deal with outdated stuff.

The tool has its web crawler named spbot. It also offers a related service called SEOprofiler.

6. Majestic SEO

As the name suggests, Majestic SEO is indeed ‘majestic’ and one of the most used SEO tools by the professionals. It gives Ahrefs a tough competition in some places.

Majestic SEO has one of the largest collection of backlinks which makes finding backlinks less bothersome. It has a backlink history tool that can retrieve all the backlinks for a given domain, URL or even sub-domains.

One can compare up to five domains simultaneously. Interestingly, this tool can also provide with the backlink discovery growth rate for rival domains.

Pricing of Majestic SEO

Majestic SEO offers 5 types of paid accounts they are:

  • $78.99
  • $169.99
  • $399.99
  • $799.98
  • $1599.96

The tool has its web crawler called as MJ12bot and the related API is Majestic API. The most unique feature about this powerful tool is that it crawls the entire web without any dependence on the third party.

The other complimentary tools it offers to boost the SEO are Site Explorer, Backlink History Checker, and Search Explorer.

7. Link Diagnosis

Link Diagnosis gives you multiple options to check backlinks for the blog. It helps to check backlinks, Moz ranks, Google Page Rank, Alexa Rank, Anchor Rank, No follow/ Do Follow links, etc. It provides a diversified data from various tools but works best in Firefox.

8. Backlink Watch

Backlink Watch is the easiest tool to analyze the backlink portfolio of any website. The best news is that it uses Ahrefs database to show user’s link profile, so the results are pretty trustworthy.

Then another cool fact is – it’s free and returns up to 1000 links without the option to export reports. It can be helpful reflecting the page rank, outbound link and anchor text of the particular domain.

9. SEO Spyglass

screenshot of seo spyglass tool

SEO Spyglass is the new kid on the block in terms of backlink checker tool. Being a newbie, I must admit it provides really amazing results.

You can check 1100 backlinks free for a single URL but can’t export the results, whereas the paid version gives you the capability to use n number of backlink analysis with the benefit of exporting facility. However, SEO Spyglass is not a web-based client. It is a desktop software that runs from your PC and provides real-time updates on the links.

SEO Spyglass a recent update, it has increased its database of indexed backlinks to 15,000,000,000,000 which is more than Ahrefs and Majestic SEO. Click To Tweet

10. Serpstat

screenshot of Serpstat seo tool

Serpstat is an all-in-one SEO tool that helps to improve performance in digital marketing, content marketing, and search results. It also covers critical SEO factors such as Rank Tracking, Backlink Analysis, Keyword Research, Competitor Analysis, and SEO-audit.

Backlink analysis is the lifeline to perform SEO. With Serpstat, you get an in-depth backlink analysis report that includes a set of anchor links with referring pages and domains.

This tool helps you track backlinks of your website and that of your competitor’s website as well. Serpstat implements an exceptional procedure that enables the system to decide the market share of all the domains in the top 100 search results for particular keywords or a group of keywords.

The free version of Serpstat gives you 10 queries per day and 20 results per report. The paid version starts at $19.


Backlinks are the backbone of any successful website. These are few of the most popular backlink checker tools used by industry pros. However, when making the decision to buy which search engine optimization tool best suits your needs, I suggest you must study the features of these tools and then choose if they would add value to your website.

Let me know your thoughts and strategies for backlink analysis in the comments below.



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