Ellora Social Brand Guidelines

This guide is a work in progress that represents our culture, personality, voice, and the visual identity of our brand and the people behind it.


Our story, color schemes and type. All the real heart and soul that makes our brand essence.

Go to Brand section


The nitty-gritty fundamentals that guide the way we talk, write and interact with others.

Go to Personality section

Design Philosophy

The way we think, understand, make the connection when designing distinctive experiences.

Go to Design Philosophy section


Go to Color section


Learn the appropriate ways to use our brand marks logos, and download logos.

Go to Logos section

Analog is Amazing

Shut the laptop and walk away, but not before grabbing a pen and a few scraps of paper.

Go to Analog is Amazing section

Our Name

Go to Our Name section

Writing Use Case

Guidelines for writing all sorts of things like a bona fide “Ellora Socialite.”

Go to Writing Use Case section

Write for Humans

How to write for humans that sounds like it’s for humans but will also be equally appealing to the Google bots.

Go to Write for Humans section


Go to Type section

Things to Avoid

Go to Things to Avoid section

Best brands are built on great stories

Go to Best Story Wins section