Here are answers to questions we are often asked by people
who haven’t gotten to know us yet and give you more insight into how we work.
About Ellora Social
Why use Ellora Social when the business can hire someone in-house?
We are professionals. Being a full-stack Digital Agency, marketing, design, web development is what we do day-in day-out and we have a proven track record of successfully transforming businesses online. When you choose us, you don’t just get one head. You get a team of experts with many years of combined digital experience.
When we start working together, our team simply becomes an extension of yours – where we are all working towards the same goals. And if you’re not happy with the results after the first six months, you don’t have to continue working with us!
Costs, Contracts & Commitments
Is there a long-term commitment?
We’re not interested in locking clients into long contracts – we want them to stay with us because we are generating high-quality results! Ellora Social has an excellent retention rate for all our client partners.
We do ask our clients to commit for a minimum of six months for digital marketing projects, which gives us enough time to start generating compelling results. After that its it’s a rolling monthly contract.
For one-time projects, we generally ask for 50% upfront deposit to begin services.
Can you please send me the pricing for SEO/a new logo/a social media strategy/a website/ an audit?
Ellora Social’s approach involves personalising the work so we can achieve the best outcomes for our clients, so naturally our rates vary as a result.
Thus, we cannot provide pricing information without receiving details from you about your company and goals. Goals first, proposal second.
Why do costs quoted by other agencies vary so greatly?
There are differences in levels and expanse of services offered by agencies and this factor will impact pricing. Try not to compare a $250 per month service with a service that is in advance of $1,500 per month.
It’s important that you understand what the agency is delivering for the prices quoted. There is a continual relationship between what the business puts into campaign and what you get out of it. We know from experience how much time is required to generate good results. Anything less than this will fall short, not enabling the business to grow and meet its target.
RELATIONSHIP: How’s This Actually Going to Work?
Who will be working on my account?
Typically, each client account will have a dedicated Account Manager, Head of Strategy and Director working on the account – from campaign strategy through to implementation.
Similarly, respective teams will handle projects for web development, apps, game development, etc.
Will Ellora Social share what is being done on the website and the reasons why?
Yes, we will. We pride ourselves on transparency and we will take the time to explain the work we do, any changes to your website and the reasons behind these changes.
Is all the work done in-house by the Digirank team?
Yes. However, from time to time, we will call upon our trusted network of developers, illustrators and video producers for one-off projects to enhance your campaigns.
Our business is based in New York, Ellora Social is based in Singapore . Does this matter?
We work with clients all over the globe . We aim to see our local clients once a month for a face-to-face meeting. But for those clients who are in the same geography, we have a monthly call and face-to-face meeting each quarter or bi-annually.
How will Ellora Social get to understand the business if they have no experience of our niche industry?
Ellora Social’s resourceful will spend time getting to know your business by talking to you and your team, and asking challenging questions. We will also spend time analysing data, ‘listening’ to your audience online and researching your industry and competitors. This all helps us to gain the best possible understanding of your business and your industry.
DELIVERABLES: Who’s doing what and when?
What will be delivered and when?
After a preliminary meeting with you, we will put together a proposal outlining how Ellora Social can help your business scale online, including examples of our work and a comprehensive plan that outlines what will be delivered over the course of the campaign and when.
Will Ellora Social be creating content for the website?
Creating content for your website is a key part of a digital marketing strategy. We make sure all content adds value to your target audience and contributes to achieving your goals. If your offering is particularly in-depth or technical, we may ask that your in-house team create certain types content with our guidance. All content will be hosted on your website for maximum benefit.
How can Ellora Social create content when they don’t know the business or the industry?
Our team is made up of highly skilled content writers, who take time to understand your business, your industry and target audiences. We carry out our own in-depth research using a range of tools. Direct input from clients is also hugely beneficial throughout the content creation process and all content is approved before being put live.
Content for marketing purposes (rather than for your core website pages), in some cases, can often benefit from having a ‘non-industry’ perspective, without the industry jargon.
Can Ellora Social provide examples of content produced for other clients?
Yes, of course. As part of any new business proposal, we include examples of the content we’ve produced for some of our existing clients to help you make a wise decision.
Will Ellora Social be managing the business social media accounts?
Social media is a key part of any digital marketing project. These platforms are fantastic for creating and harnessing relationships with key industry influencers and customers (potential and existing), and for researching and promoting content. Therefore having Ellora Social involved in the management of these accounts will be hugely beneficial for the overall digital campaign success.
In some instances, it can be more appropriate for the client to manage ‘company specific posts’ themselves internally. In this case it becomes a hybrid approach where the Ellora Social team and the in-house teams work in conjunction with each other across these platforms.
PERFORMANCE: Measurement, Results and ROIs
How quickly will the business start seeing results?
The first three months are all about developing the digital strategy and laying the foundations for a successful long-term project. After this point, you should start to see an uplift in online visibility and improvements in your key metrics and goals.
What will be the uplift in traffic in Year 1?
It’s important to point out that it’s not all about traffic. We believe that it’s much more important to get the right people to your site at the right time and engage them, rather than getting traffic for the sake of traffic… Quality over quantity.
But back to your question…
Although we’ve been in the digital industry for five years, it is impossible to predict the uplift you will see in the first year. Every project is unique, each industry is different, and all websites respond in a different ways. Clients typically see healthy year-on-year growth from year 1 and beyond.
Read our case studies to understand what we have achieved for other clients.
What results can Ellora Social guarantee?
Unfortunately, we can’t ever guarantee results. That said, no agency can (be wary of those that do). Ultimately, search engine algorithms have a huge impact on results, as do industry and competitor changes. These can all be pretty unpredictable. We always follow search engine best practice guidelines and draw on our digital expertise to continually and proactively improve a website’s online performance.
Our proven track record in transforming and helping our clients businesses grow online has built us a very loyal client base. We’d be happy to provide any potential clients with references from our existing clients who can vouch for our work.
What will be the expected Return-on-Investment (ROI)?
We will work with you to define an ROI target at the start of the project. As above – we can’t ever guarantee a specific result or ROI – but we can work towards these goals. With paid search campaigns specifically – we will manage all activity to meet a target ROI and report this metric each month.
How often will results be reported?
We provide bespoke monthly performance reports to include all the metrics that are important to you. Your Account Manager will then spend time taking you through these reports , explaining all the data and performance metrics and the work we’ve been doing. We may request extra information to ensure we’re able to understand the wider impact of the project – as often, the online data is only part of the picture.
What’s the Ellora Social's ‘new client sign-up’ process?
Step 1: Call to scope out your requirements and understand how our services can help.
Step 2: Our Client Development Manager,Sanchita, or our Director, Arjun, will aim to meet face-to-face with all prospective new clients (location permitting) or Video call (if location is a challenge) to further discuss working together.
Step 3: Ellora Social will deliver a proposal, examples of past work, basic project plan and deliverables, including costs.
Step 4: Client decision.
Step 5: Contracts drawn up & signed by both parties.
Step 6: Project kicks-off!