The Essential Guide To Build Backlinks in 2018

Hands forming a link

What are backlinks?

A “backlink” is one of the most ubiquitously used terms in the world of search engine optimisation (SEO).

Backlinks also called as “inbound links” or “income links” are created when one website links to another external website.

Building quality backlinks has been a major factor in how trustworthy your website is in the eyes of Google and other search engines. They represent a vote of confidence from one site to another. The higher the number of backlinks from good websites you have on your site, the greater are the chances that your article will perform better in SERPs (Search Engine Result Pages).

Are Backlinks Still Important In 2018?

Well, if you know anything about SEO, the answer is – YES, backlinks are still the most important part of ranking factor and joining it with the ideal on-page SEO techniques, you can rank nicely on the SERPs. This is the reason why site owners indulge rampantly in building thousands of backlinks without knowing how to build it safely with white-hat SEO friendly techniques.

The general rule to keep in mind is, it is not the number of backlinks but the quality of the backlinks that matter.

The Guide to Do’s and Don’ts of Backlink Building in 2018

Dodge Anchor Tag Spam

In the early SEO days it was a considered fact that if you get more backlinks from high PR sites using a particular anchor tag, it would give you better ranking for that anchor tag. However, this strategy does not work anymore.

With the Penguin update, if you build links using the same anchor tag, there’s a high chance that you’ll get a place in the bad books of Google. To avoid such pitfall, you must build links with a variation in your anchor tags on miscellaneous websites. The objective is your link should look natural, as organic natural link helps you rank higher.

This way you can carry out the link building process safely.

Building Backlinks For Niche And Amazon Affiliate Sites

Niche targeted blogs and Amazon Affiliate sites both offer a relevant DoFollow link.

For example, use search strings in Google to get niche directories:
NICHE + Directory
(e.g., “fashion + directory)

NICHE + “submit site”

The backlinks obtained in such manner are SEO-friendly and are used by many affiliate marketers themselves, including me 😊

Is It Safe To Buy Organic Backlinks?

In current times, there are various services which provide you with backlinks from their stockpile websites. These are Private Blog Network (PBN) which range from PR1 to PR9 in various niches. What makes this kind of approach effective is that Google regards the websites that form a PBN as authoritative. Thus, you can buy links from the above-mentioned businesses for as less as $1. In the hindsight, you’ll get organic traffic which will increase your blog traffic.

According to Matt Cutts, former Head of The Web Spam team at Google, “It turns out that backlinks even though there’s some noise and certainly a lot of spam, for the most part, are still a really really big in terms of quality and search results.”

These techniques will help you outrank your blog and also give you an edge over your competitors. I can say, from my personal experience as a content manager that this method is no ‘shortcut’, you can definitely use to buy high-quality links for a long-term.

Such service works best for niche blogging and it also helps to buy natural backlinks for Amazon niche sites.

Please Don’t Spam

When SEO was still in a nascent stage, link builders used to build links by submitting their links to numerous article directories, web directories, and Press Releases. Surprisingly, these methods worked back in the days. However, with changing times Google has become smarter and can catch spammers and punish them too.

With Google’s Penguin update, you can be heavily penalised if you adopt some devious methods to build your backlinks.

Therefore, don’t spam, unless you want to be the bad guy hated by everyone. Build your backlinks from authentic and legitimate sources only.

Monitor Your Website’s Backlink Profile

The key to your business’s online success is to monitor the backlinks of your website – and competitors sites too. You must understand your competitors SEO strategy – keywords, referring domains, traffic resources, etc.

Although, if you’re a beginner with a limited budget, there are some really good free backlink checker tools.

Also, if spam sites are linking to your site, you can disavow those spam links by using Google’s Link Disavow tool.

There are a couple of trusted tools used by SEO-pros to monitor your website’s backlink performance, like SEMrush, Majestic. Click To Tweet

Avoid Article Directory Submissions

The era of building backlinks, be it paid or free article directories has been long dawned. And Google has stopped taking such links into consideration. Just like that, you wouldn’t get any success in the search results with this method.

To make this perspective much stronger watch this video of Matt Cutts on why you must stop building links through article directories.

Write Pillar Content For Your Website

Pillar content isn’t a new concept. And in 2018 you cannot avoid it if you’re constructing a content strategy. Content pillars help your business get found in the search.

Yaro Starak describes a pillar article as, “… usually a tutorial style article aimed to teach your audience something. Generally, they are longer than 500 words and have lots of very practical tips or advice. This article, which you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.”

Now that you’ve got the gist of what a Pillar content is about, let me take you further on how such content works for backlinks.

Firstly, pillar articles aren’t easy to create. They require in-depth research, time and an engaging format. But once you’re able to achieve this, you’re ready to reap its benefits.

The following are few of the immediate benefits when you write a pillar content:

Gets traffic throughput the lifetime of your blog article

People enjoy the good quality content. Once you post an effective pillar content, share it on your social channels, your traffic will go on an upward trend.

Generates a ton of backlinks

Pillar articles are all about creating value and you must thus link out to valuable resources in such posts. The reason being it’s impossible to write about a single topic in one article (unless you want to make it look a history textbook 😂), neither will the readers find such pages enjoyable to read. The backlinks would furthermore result in reciprocal links.

Generates a ton of social media shares

Good quality content is shared dearly on social media when people like it.

Longer time spent on the website page

As pillar posts are long and insightful, they increase page visit duration

Evergreen content

When your content is evergreen, it means your blog will be shared throughout its lifetime, which means more eyes and more links.

The Skyscraper Technique

This technique is favoured by Google and your article ranks on top with additional information.

Guest Posting Is Worth It If Done Correctly

If you’re a B2B niche guest posting is definitely what you should do. While for B2C niche don’t waste your time, it’s not worth it. Let me explain how you should find a way with guest blogging:

In 2014 Matt Cutts, Google’s former head of web spam announced that guest blogging is dead. This statement was further cemented when Google issued a warning in 2017 stating how guest blogging was abused to build links.

According to Brian Dean from Backlinko to get quality backlinks one must make an existing article much better with another one. Click To Tweet

It wasn’t a surprise that guest blogging technique was hugely misused for SEO benefits. However, despite Google’s powerful message, guest blogging is still a popular link building technique with proven results if done correctly.

Here are my few tips to help you keep honest and moral with guest blogging:

  • Only write for trustworthy and relevant sites
  • Only write for sites where the content is curated and reviewed
  • Don’t mass produce and repurpose content with caution
  • Use guest blogging just as an aspect of your link building strategy

Infographics For Link Building

Infographics are a marketer’s arsenal for SEO. They are liked and shared on social media almost three times more than any other content. It means they are capable to earn backlinks via all the popularity gained.

You can use infographic creating sites like Picktochart or Vennage to create stunning infographic content. Click To Tweet


In a nutshell, instead of just focusing on link building, focus on the larger picture. Build a loyal network among your community through value providing articles. Share them on social media channels to help you get more social shares and comments on your blog posts, this will eventually be helpful to get you better search results. Say no to unnatural link building and follow the above guide to rock backlink building process.

There you have it – The Essential Guide To Backlink Building in 2018.

Now I would like to hear from you.

What strategy from today’s post are you going to use first to build quality backlinks?

Let me know by leaving a community below right now.


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